A little while back, Nooka and illustrator/designer MAD linked for a custom NookaNooka vinyl toy designed by the Kansas City homie! Should’ve known the collaboration wasn’t going to stop there. Dropping next month, and available for pre-order now, is a limited edition ZUB ZOT 38 timpiece based on MAD Toy Design’s popular SLIMEBALL Sqwert character. The watch comes in a slime green (think Nickelodeon) hue, with Sqwert appearing on the band. MAD’s graffiti tag also gets slapped on the face of the ZUB ZOT 38. Best believe this will be added to my watch collection. You should add it to yours too!

Drop the trousers on this post for another view of the collab!

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All across the country, you will find Jack in all his Spring 2010 splendor at your fave brick-or-mortar including Standard ATL! Yep, Play Cloths returns with another fresh batch of premium goods for the spring: graphic tees, zip-up hoodies, knit sweaters, sweatshirts, bubble vests, button-ups (plaid and solid), belts, rags (also known as scarves), beanies and fitteds. Play Cloths quality gets better and better with each run. While you’ll find the new items in select stores and boutiques now, they won’t be available online until tomorrow (February 16th). Pop the bra on the post for a peek at some of the goodies in this delivery, then go cop!

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Fresh new goods from Original Fake’s 2010 Spring/Summer line is now available. Items to check for include the Plush Crush pocket tee (pictured above) and the ill Gore-Tex Paclite Jacket available in a dope orange and blue hue. Go get you some. More looks after the cut.

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While at Huntington Beach’s Agenda Tradeshow, SoJones caught up with “new kids on the block” (sorta), Boston-based SOP (Society Original Products). These dudes have some pretty fresh sh*t releasing for their spring and Holiday 2010 lines. Check it out!

New artist brand association initiative: Dr. Romanelli…check! LRG…check! Who next? Ohhhh…how about the Chi-Town fellas, Leaders 1354. J Records latest soul-esque sensation Mike Posner gets his own New Era fitted courtesy of Leaders. He’ll be in Chicago for a performance on Saturday night (1/30), but will be doing an in-store appearance at Leaders1354 the night before as they release the Black/Bright Rose fitted. If you can’t make it to Leaders, no worries. The cap will be made available via Leaders’ webstore on Saturday.

Skateboard P and Nigo’s brand get’s their classic “Cones & Bones” logo embroidered on the front of an all-black New Era fitted, with a purple New Era flag logo on the side. If you’re in the “A”, you can swing by Standard to cop you one for a mere $80. CHEA!

You’ve probably seen Weezy’s “On Fire” video and noticed he was rocking a beanie with a Parental Advisory sticker graphic emblazoned on it. Then you probably said to yourself, “Hey…that’s a dope beanie/skully. Wonder who made it?” Well the answer is RockSmith. Accompanying the beanie is this fresh “Explicit” knit sweater made of 100% cotton dropping this spring. If you’re planning to visit the Agenda Tradeshow in Cali this weekend, be sure to stop by RockSmith’s booth and check it out…along with all the other freshness.