It’s safe to say that developing your own sneaker is every sneaker head’s dream. There’s just something about seeing your name, colorway, or logo beside the swoosh that produces a sense of accomplishment.
Photography & Words by Clint Servantes.
As PREMIUM+ Magazine’s first collab, we decided to use the iconic Nike Dunk silhouette. Now, I’ve always loved the Nike Roswell Raygun ads. You know, those television ads with Vince Carter and Jermaine O’neal ballin’ in a fictitious 70′s basketball league as P-Funk resonates in the background. As fans, we’ve always wondered what it would be like if our current superstars played back in the day, and those commercials made it a reality for at least a couple of minutes. Not to mention that the uniforms they wore were super dope, and the Raygun SB Dunk is an iconic figure in its own right, so naturally we chose that as our inspiration.
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